Atribuya
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100%

of verified reviews attributed to their sales rep in the pilot's first month, with no manual intervention.

≈8h/mo
saved vs. manual attribution in spreadsheets.
zero
internal disputes over review ownership.

Attribute every Google review to the sales rep who earned it.

Without asking the customer to mention the rep's name. No spreadsheets. No internal disputes. Atribuya matches every new review to whoever earned it and assigns it automatically.

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20-minute call. No commitment.

Data from Atribuya's pilot deployment with a real estate developer — 4 sales reps, 1 Google Business Profile listing, first month. Industry, size and metrics are real; customer name kept confidential pending commercial release.

Built for

Real estate developersVacation rentalsClinics and medical practicesB2B services with field salesAny business with a sales team.

“Whose review
was this one?”

The customer writes “great visit, the rep was very helpful.” No names. The admin spends hours every week cross-referencing visit dates with Google reviews, by eye, trying to guess who served whom.

Bonuses miscalculated. Reps frustrated. Time wasted arguing over attribution. Reviews that get missed because nobody is tracking them. And at the end of it all, the question no admin can answer by eye: whose review was this?

Three steps.
Zero friction for the customer.

Customers don't install anything, don't fill out forms and don't need to mention the rep's name. They just leave the Google review as they always do.

  1. Each rep gets a personal link

    Atribuya generates a personalized link per sales rep — and optionally per customer. The rep adds it to their email signature, business card or sends it via WhatsApp.

  2. The customer leaves the review

    The link takes the customer straight to the Google review form for your listing — one click. They don't have to search for anything or mention the rep's name.

  3. We attribute the review automatically

    Atribuya cross-references the review with whoever shared the link, the time window and the customer's name. If there's a match, it's attributed. If not, it sits in manual review with suggestions.

Case study

A real estate developer with a model home on the Mediterranean coast.

Four sales reps, one Google Business Profile listing at the model home. Before Atribuya, the admin spent two afternoons a month attributing reviews in an Excel sheet — and even so, there were arguments about which rep earned what.

In the first month with Atribuya, the system attributed 100% of verified reviews to their responsible sales rep, with no manual intervention. The spreadsheet disappeared. So did the arguments.

For reference: roughly 8 hours/month saved over manual attribution, and zero internal disputes about review ownership.

Industry, size and metrics are real; customer name kept confidential pending commercial release.

What's in the box.

  • Works with any Google Business Profile listing.
  • Multi-tenant isolation: each customer only sees their own data, enforced by Postgres RLS.
  • Automatic email to the rep when a new attributed review arrives.
  • Aggregated dashboard for admins with rep leaderboard.
  • Excel export filterable by rep, location and date range.
  • Captures both text reviews and star-only ratings.
  • Detects reviews removed by the user or by Google.
  • Multi-location support: one org can manage several listings.

One plan, no surprises.

Turnkey setup and monthly subscription. Cancel anytime.

Professional plan

€990turnkey setup

+ €397/ month

Request demo

No commitment.

Includes

  • Up to 8 Google Business Profile listings connected
  • Up to 20 active sales reps
  • Automatic review attribution by time window and name similarity
  • Admin dashboard with per-rep, per-listing metrics and ranking
  • Personal panel for each rep with their target and earned reviews
  • Roles (admin, sales rep, reviews manager) with separate permissions
  • Full data isolation with encryption and daily backups
  • GDPR compliant, signed DPA
  • Full implementation in just a few business days
  • 30-minute training session for your sales team
  • Email support with response within 24 hours
  • Full data export whenever you want

Guarantee: if it doesn't work, we refund the setup in full.

If within the first 90 days Atribuya doesn't correctly attribute at least 70% of the reviews coming through your reps' links, we refund the €990 in full. No questions asked.

What people usually ask.

How does Atribuya know which sales rep earned each review?

When a sales rep meets a customer, they send them a personalized link by WhatsApp, email or SMS. That link takes the customer straight to "Write a review" on Google. When the review comes in, Atribuya automatically links it to the rep responsible for that customer.

In our pilot deployment, the system correctly attributes the majority of reviews automatically. The rest sit in a queue for your admin to verify with a single click.

Does this comply with Google's policies?

Yes. Atribuya uses Google's official APIs with the proper permissions. We never ask the customer to mention the sales rep in the review, we never filter opinions, we never offer incentives.

The customer writes whatever they want, wherever they want. We just make sure they reach the right place to leave their opinion.

Do my sales reps have to learn a complicated tool?

No. The rep interface is 4 screens: their customers, generate a link, share, view their ranking. Initial training takes 30 minutes and we deliver it as part of the setup.

How long until I see results?

Full setup is done in just a few business days. From day 1 you're already attributing new reviews. To get a clear picture of per-rep performance you need 4-6 weeks of data.

The gap between your top performer and the rest shows up much sooner than you'd expect.

How much does it cost?

€990 turnkey setup and €397/month subscription. The setup includes connecting your Google listings, onboarding your team, training your sales reps and intensive support during the first weeks.

For an exact assessment of your case we book a 20-minute call.

Is there a minimum contract?

No. The subscription is monthly with no commitment. You can cancel anytime and we export all your data.

If within 90 days we haven't correctly attributed at least 70% of the reviews your reps have earned, we refund the setup fee in full.

Is my data secure?

Yes. Data is stored on European servers, encrypted in transit and at rest. Each customer is isolated at the database level. We comply with GDPR and sign a DPA with each customer.

Why Atribuya instead of an established tool like Birdeye or Trustpilot?

The big tools manage reviews, but none of them attribute reviews to individual sales reps. That's the category Atribuya opens up.

If what you need is to know who on your team brings you the 5★ reviews and who doesn't, today the market gives you only two options: a manual spreadsheet, or Atribuya.

How do we get started?

You book a 20-minute call. We look at your case, work out the exact fit for your company, and if we're on the same page we send you a proposal the same day. No commitment, no credit card.

Interested?
Tell us a bit about your team.

We reply within 24 h. The demo lasts 20 minutes: we walk you through the live app with sample data and see if it fits your team.

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